Most responsible companies are finding ways to cut their repetitive paper consumption.
Especially for regular communications such as monthly statements, which are being replaced by eStatements. Defined by the industy as TransPromo activities.
Our TransPromo Editions create the ability for our clients' to add individually 'customised' eMagazines to each eStatement sent to its customers.
The client simply adds a button to every eStatement. When a customer clicks on this button on their eStatement, our transactional engine then instantaneously compiles - 'on the fly' - a personalised eMagazine just for that customer.
To create the variables for the eMagazines, our clients' simply provide an XML of the appropriate customer preferences and the pages, either as pre-press pages and/or an XML feed with data for template pages.
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This process can be applied to any size of customer database and/or industry.
For example, a Telco sending out 1.5million e-Statements each month, would be allowing each and every customer to generate their own ‘unique’ eMagazine by simply 'clicking' on the button on their e-Statement.
TransPromo Editions enables any client to uniquely speak to every one of their customers – in a full eMagazine, rather than the usual bland and ignorable email format - with only the information that pertains to their known preferences.
True ‘one to one’ marketing, for a fraction of the cost of traditional paper and postage!